Having a smartphone is not a trend anymore. People are now more interested in having the latest tech with top-notch features inbuilt in their smartphones. You will see almost every person tapping, scrolling, and clicking on his/her smartphone. According to a report, by 2023 there were over 4.3 billion smartphone users across the globe.
This number is not going to stop, it will keep growing at a skyrocketing speed with every passing single day. As the world is going digital-first nowadays businesses need to take quick actions to implement a mobile-first strategy to grab customers’ attention.
Mobile usage is only going to increase and this is the right time businesses start to follow the mobile-first approach. The Mobile-first approach offers greater mobility and a state-of-the-art experience to its users. 5 reasons why the mobile-first approach is essential today:
You Will Get An Seamless User Experience
For businesses, it’s extremely important that you can’t let your users compromise with the experience they have on your site and let them go. Rather you should offer them a seamless mobile-first experience?
Many companies today designed their website that offers a seamless mobile user experience to their targeted customers. For this, they prefer the MVP development approach and develop a minimal product with minimal features and get customer feedback fast. If you want to engage more customers and win their trust, you also need to impress your visitors by giving them a seamless mobile experience.
The UI design should be appealing and engaging to users. The navigation of the website pages should be flawless and easily accessible. UI should be attractive, and photos must be high-quality. Also, page loading time on mobile apps can also be optimized using Google AMP.
You Will Get a High Rank On Search Pages
As you know that Google has already made mobile-first indexing by default, so you just not need to follow it but also try to rank on search engine result pages. So, the mobile-first approach is the best way to get a high rank on the first page of Google.
So, invest your maximum SEO efforts while mobile app development, to get a high ranking on search pages.
You Will Get High Conversion Rate
Getting maximum conversions is the main motive of any marketer. You should not only focus on pleasing the audiences but also convert them into leads. The average conversion rate of desktops still crosses with mobile with a very less gap.
As we know that the number of mobile users is far exceeding the number of desktop users, the conversion rate of mobile is bound to boost in the near future. You need to ensure that all the CTAs n on your website are placed at the right locations. CTAs should also be placed at the proper place to increase the conversion probability.
You Can Easily Scale A Mobile Website
The Mobile-first approach has many advantages it and easy scaling of mobile websites is one of them. Scaling any application from mobile to desktop is comparatively easier as compared to others. On the contrary, if you intend to scale down your desktop application to mobile, you have to compromise with the functionalities.
But, when scaling from mobile to desktop gives you are free to add new functionalities without affecting the existing ones. You just need to add some interactive and customer-centric features and scale your product from mobile-first to desktop.
Putting It All Together
No matter how much effort you put in, you need to create the best user experience that appeals to and engages mobile users. And for this, the mobile-first approach is the best way out. If you are able to attract and engage your mobile users with your brand, the rest of the users would follow you.
Implementing a mobile-first approach always ensures that your business gets connected with your customers for a longer period of time. So, it’s the right time to get connected with a good mobile app development company and be mobile-first to cater to the needs of the mobile-first population.
About The Author
Tanya Kumari leads the Digital Marketing & Content for Classic Informatics, a global web and custom software development company. She is an avid reader, music lover, and technology enthusiast who likes to be up to date with all the latest advancements happening in the techno world. When she is not working on her latest article on tech dynamics, you can find her by the coffee machine, briefing co-workers on the perks of living a healthy lifestyle and how to achieve it.