Tiktok wants to invest in Europe after Trump ban

While the Chinese video platform Tiktok is under severe pressure in the USA, the company wants to strengthen its activities in Europe.

In a Blog Roland Cloutier, Tiktok’s global security chief, announced the construction of a data center in Ireland. It is expected to cost €420 million and “play a key role in further strengthening the protection and security of Tiktok users.”

From the beginning of 2022, the data center will store the data of all European users. So far, the data of all users worldwide is stored on servers in the USA and Singapore, as the Chinese Tiktok mother Bytedance repeatedly assured.

Tiktok has problems in the US and looks to Europe

The announcement comes after the Trump administration issued an order this week that Tiktok must sell its U.S. business by September 15 or be banned in the U.S. Trump justified the claim by saying that Bytedance was a Chinese company and that the app posed a threat to US national security. Previously, there had been several fears that the data of TikTok users could also be used by the Chinese Communist Party, which controls all of the country’s companies.

With Microsoft, one of the largest companies in the US has already expressed interest in acquiring TikTok’s business in the US, Canada, Australia and New Zealand.

Tiktok wants to split its business

Bytedance’s announcement is not the first signal that Tiktok wants to reorganise its business in Europe. In June, the company announced that it would be tending the Irish and British Tiktok offshoots to protect the data security of its European users.

Now the company seems to want to expand its operations in Europe and build a new headquarters here. Bytedance told the news agency “Reuters“Given the current situation, the company is considering the possibility of a Tiktok headquarters outside the United States,” he said.

Initially, London was still at the top of the network’s favourites list. Meanwhile, the signs are pointing towards Dublin.

Although Tiktok is not subject to the same criticism in Europe as in the US, the company still has to overcome some hurdles. The EU set up a working group at the beginning of June to examine the company’s data processing.

On Wednesday, Helen Dixon, the head of Ireland’s national data protection authority, called for deeper insight into Tiktok’s decision to manage its Irish and UK subsidiaries by securing private data for European users.

This article was originally published in English and has been translated. You read the original Here.

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