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Best 8 Tips To Make A Video Go Viral On TikTok

Best Tips To Make A Video Go Viral On TikTok

The TikTok social network is becoming a very powerful tool to publicize brands and generate a loyal community. For this reason, it is one of the platforms with the largest audience, and most content creators are looking to carve out a place for themselves in the market and increase their audience. So, how to understand the algorithm and get a video to go viral on TikTok to stand out from the competition? In the following article, we tell you 8 ways to try to achieve it. Go for it!

Why use TikTok to viralize a video?

Viral content dominates the world and therefore represents a great opportunity for creators and brands that want to gain an audience quickly. Here are some advantages of the TikTok algorithm to make a video go viral.

Unlike other social networks like Instagram, TikTok has an algorithm that does not discriminate against any type of user. Accounts can obtain viral content with 5 followers as well as accounts with 100k. This represents equal conditions for all users of the platform.

TikTok has a section in which interesting content is published for the user based on viewing time, likes, comments, and shared links of similar content. If your content manages to position itself in this section and performs well, it can be promoted to a larger audience by opting for virtualization.

How to make a video go viral on TikTok?

It is important to mention that there is no 100% effective formula to get content to go viral on TikTok. However, there are some guidelines and marketing strategies that, if taken into account, can be helpful when creating a viral video. (Tools like FlexClip can help you create nice video content for TikTok.)

#1. use humor

One of the characteristics of this social network is the ease and authenticity of the videos. For this reason, playing with humor can be a key element, even for the most serious companies.

It is not new that users look for light and entertaining content on social networks. The National Science Foundation studied the content of 256 video clips to analyze what made a video go viral and found that those that were fun were more likely to have more views and be more shared on social networks.

Also, if you can empathize with the mood of the user, they may follow you and stay in touch for the long term.

#2. Incite FOMO in users

Has it ever happened to you that everyone talks about something that is a trend, and you are unaware of it? The common thing is that you look for what is being talked about after finding out. Well, this can become a motivational technique on TikTok.

You can encourage your audience to replicate your content, participate in a challenge, try a product or join a trend. This way, you will encourage participation and increase your impact on more people.

#3. Timing

The basis of the growth of this social network has to do with trends. Therefore, if you want to make a video viral on TikTok, it is important that you are aware of the viral content that is being generated in the tool and look for ways to replicate it in your type of business or niche in time. The more up-to-date you are, the easier your brand can create timely content.

It is important that you use trend references that may be relevant to your brand or audience. Otherwise, you can create an opposite effect.

#4. Make use of hashtags

One of the factors that TikTok assesses to classify a video in its “for you” section is the use of hashtags. Not only does this help users find content about something in particular, but it allows the algorithm to understand the video and present it to the right audience.

Avoid those generic ones, so you don’t have to compete with millions of additional videos and be able to reach a more specific audience. Regarding the amount, it is recommended to use between three and five hashtags to avoid confusing the algorithm.

#5. Consider the 3-second rule

As soon as you share a TikTok video, the algorithm sends the video to the “for you” pages of users who may be interested in a short period of time. The objective is for the platform to identify if that content is relevant and attractive to people and, if so, show it to more people.

One of the key metrics in determining this is watch time and completion rate. If the audience watches only the first few seconds of a 30-second video, the algorithm will identify it as boring and irrelevant content.

Therefore, you should seek to cause an immediate impact by generating an impact in the first 3 seconds. The longer the watch time, the more push the video will have from TikTok.

#6. create good stories

This advice is related to the previous one. To impact your audience, you must have something to tell, and it is important to define how to do it so as not to bore users and encourage them to scroll.

Start bold, captivate your audience, and keep a good pace. Lastly, end with a conclusion or serialize your content so people are left intrigued and eager to watch the next video. You can leave them some questions to encourage interaction. In this way, you show TikTok that you are generating interesting content for your audience.

#7. Use the trending audio

One of the most interesting factors of TikTok is the use of music trends within the videos. Making a correct choice of music and suitable effects will help to capture the attention and make the audience interact with your content.

Remember that the same platform has internal tools so you can create your content within the application.

#8. Use the surprise effect

One of the ways a TikTok video can go viral is by using the element of surprise. Unexpected reactions or curious data often encourage users to share this type of content more than others.

Brands that have managed to make a video viral on TikTok

Gymshark

This British sportswear and accessories brand has grown rapidly on the TikTok platform. It does not focus on promoting its products but on providing entertainment through humorous niche videos. In this way, it differs from many fitness brands that already share the typical educational content.

Ryanair

Ryanair is a low-cost airline known for its low prices. It might seem like this company doesn’t have much to offer on platforms like TikTok. However, it has the most views in its different videos, creating trending content and humorous videos with which its audience can connect.

At Last

What do you think of these tips to make a video go viral on TikTok? Comment and share if you know any others.

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