California-based tech company Apple manufactures smartphones, laptops and tablets and is one of the most valuable companies in the world. Prepear, on the other hand, is a small food blog start-up with five employees. What the two companies actually have in common is that they both use a stylized fruit as a logo.
However, the uniqueness of the iconic apple logo seems to be so important to Californians that they have now started a legal battle with Prepear. The iPhone manufacturer wants to obtain an injunction that Prepear is no longer allowed to use its pear logo, as reported by the tech portal t3n.
However, The logo of Prepear (left) is only remotely reminiscent of that of Apple, as the following screenshot shows: The bulb is difficult to identify as a bulb. Shape, color, and design have only distant similarity. The only obvious common alinity is fruit.
Prepear refuses to bow to Apple’s will
In the past, Apple has cracked down on other companies that use fruit as a logo because the company fears image damage. Apple has also already filed a lawsuit against the logo of the Apple Route cycle path, which was designed by the Rhein-Voreifel Tourist Association.
However, the start-up Prepear does not want to be beaten so easily, even if Apple can take the stronger guns to court.
Prepear has started a petition on the portal change.org to draw attention to Apple’s methods in question, where the startup has already gained around 16,000 supporters.